Detail Artikel Scopus
Loyalty program and communication effectiveness as drivers of store loyalty
Penulis: Curatman A.
Jurnal: Measuring Business Excellence
Tanggal Terbit: 2 November 2022
Volume: 26
Halaman: 417-432
DOI: 10.1108/MBE-11-2020-0154
ISSN: 13683047
Jumlah Sitasi: 10
Tipe Agregasi: Journal
Kuartil: 2