Detail Artikel Scopus

Impact of online buying behavioral tendencies of Generation Z on their parents’ consumption behavior: Insight from Indonesia

Penulis: Derbani A.

Jurnal: Innovative Marketing

Tanggal Terbit: 2022

Volume: 18

Halaman: 39-48

DOI: 10.21511/im.18(2).2022.04

ISSN: 18142427

Jumlah Sitasi: 2

Tipe Agregasi: Journal

Kuartil: 2