Detail Artikel Scopus
THE ROLE OF CONSUMER HOPE, POSITIVE EMOTIONAL ADVERTISING, AND MULTI-CONTEXT NUMBERS IN DEVELOPING PURCHASE INTENTION AND WORD OF MOUTH OF ECO-EFFICIENT PRODUCT
Penulis: Masita T.E.
Jurnal: Ekonomski Pregled
Tanggal Terbit: 19 May 2022
Volume: 73
Halaman: 390-414
DOI: 10.32910/ep.73.3.3
ISSN: 04247558
Jumlah Sitasi: None
Tipe Agregasi: Journal
Kuartil: 4